Russian agri-food imports sanctions: FoodDrinkEurope is vocal about the challenges of the industry
In early August, Russia announced sanctions vis-à-vis agri-food products from the EU, the US, Australia, Canada, and Norway, with immediate effect and for a duration of 12 months. From the moment the Russian food import ban entered into force, FoodDrinkEurope has leveraged several key media opportunities to share the industry’s views on this challenge for the EU food and drink industry.
Russia is the second biggest export market for the European food and drink industry after the U.S., with an annual export value of €8.3 billion. According to FoodDrinkEurope’s assessment, the Russian ban directly affects around 40% of European food exports to Russia, equivalent to an export value of €3.6 billion. The main product categories affected are: dairy (€1.3 billion), fruit (€1.3 billion), meat and sausages (€1.2 billion), vegetables (€0.8 billion), food preparations (€0.5 billion), and fisheries products (€0.1 billion).
FoodDrinkEurope’s Director General, Mella Frewen, wrote to the Financial Times to express the industry’s concern about these developments and urged political leaders to seek resolution to the Russian food import ban and to ensure minimum impact on agri-food sector. Mella Frewen’s letter was published in the newspaper on the 15th of August.
Florence Ranson, Communications Director, also spoke to key global media about this topic. With interviews on BBC World News and CNN, Florence Ranson highlighted the importance of the Russian market to the EU and the fact that the sector consequently now faces a significant new challenge with one of its key export markets. FoodDrinkEurope also had the opportunity to have comments featured in media outlets from all over the world, such as the Spanish leading newspaper El Pais and the Australian Broadcasting Australian Broadcasting Corporation, among others.
Click here to read FoodDrinkEurope Director General Mella Frewen's letter in the Financial Times (Friday, 15 August 2014).